Phrases such as “Don’t be afraid,” “It won’t hurt,” “You’re going to get a shot,” “We’re going to the doctor,” or “If you don’t brush your teeth, I’ll take you to the dentist” can, on the contrary, increase anxiety. They set the child up in advance for tension and the expectation of unpleasant sensations, so it’s best to avoid such phrasing and speak calmly, neutrally, and positively.